In 1931, Jack and Molly Pritchard founded the Isokon Company with the intent to design buildings and furniture in a modernist style.
In 1933, they hired architect Wells Coates to design and build the Lawn Road Flats (commonly known as the Isokon Building) on Lawn Road in Hampstead. The flats themselves featured space-saving furniture and fittings. Famous residents included novelist Agatha Christie and Walter Gropius (the founder of the Bauhaus School), as well as various other architects, artists and supporters of the modernist architecture movement.
In 1935, the Pritchards and Gropius set up the Isokon Furniture Company, as an offshoot from his modernist architecture firm. Gropius suggested that they get Marcel Breuer, the Hungarian architect and former Bauhaus student, to design the furniture.